I wrote yesterday about working on business goals over the summer. As someone who works to do as I say, I am participating, for a second time, in Michael Port’s and Mitch Myerson’s Product Factory to create more e-products, and I am very excited about it.
Last week I saw Michael Port speak in front of about 1,500 at an international conference. (The same conference where I had the honor of being the “live auctioneer” and we raised $40,000 for a single item). Anyway, Michael is just tremendous. He is a master change agent, and inspires others to be the same. I was just thrilled that I had traveled to Dallas to be a part of this event.
So I got to thinking about it, and realize that an area of deficit for me is in products that reinforce my message to professional sellers and those learning to be a more professional seller.
It’s not too late to join us. The next session begins on June 18th and here is the fantastic overview of what we’ll do each and every week:
Module I – Research and Development
Module I is designed to aid you in defining your product or program, assessing the needs in your market place and developing clear, compelling value-rich content that over-delivers on your promises to your customer.
Week 1: Create your Product Factory Big Picture Project Plan
Every successful businessperson knows that in order to produce a successful result, you must begin with the end in mind.
Week 2: 7 Simple Rules For Producing Remarkable Projects
You will learn proven product management principles that will guide and ensure your success on every project you do hereafter.
4 Strategic Steps for Developing Your Value-Rich Content
We take the guesswork out of content creation, the #1 biggest fear for most product creators, and lead you to an organized and effective framework for your project.
Week 4: Manage Your Work and Gain Momentum
The #1 reason people do not achieve their intended goal is a lack of consistent action and focus. In this week, we create a system that will ensure you stay on track.
Module II: Finalizing Your Content and Assembling Your Product
Module II gets you into action around finalizing your content, designing an eye-catching package and choosing and setting up your delivery and fulfillment systems.
Week 5: Crafting Your Content with your Sales Strategy in Mind
At the Product Factory, our goal is to not only complete your project but to teach you how to MAKE MONEY with it. With that in mind, we’ll teach you the psychology of sales as you develop your content so you’re not left holding a product that won’t sell.
Week 6: Making Your Packaging Stand Out
You only have one chance to make a first impression. We have enlisted some of the top graphic and production specialists in the industry to feed you resources that you can use immediately to package your signature product.
Week 7: Technical Considerations when Producing Your Product
To make sure you get your product to market FAST, we have enlisted the top technical experts in the industry to teach you everything you need to know about audio, video, digital delivery, self-publishing, professional publishing and more.
Week 8: Online and Offline Ordering and Fulfillment
Many new product developers often get confused around taking money and delivering products. In this session, we will demystify this topic and show you exactly what you need to do to earn money and deliver products worldwide.
Module III: Marketing and Manufacturing Your Product
In this module you will learn how to effectively and successfully market and sell the products you create worldwide.