If you have read any of the blogs I´ve posted during the last two weeks, then you have heard the wisdom of Jim Novo. If you have taken a minute to click on the link to his Web site, then you have seen that the man is a fountain of information — a fountain whose spigot is turned past full force. And while I have given you a sampling of "Novospeak," it occurred to me that, maybe, you should see for yourself.
If you are a retailer, then I know for certain that Novo knows things that will help you improve your business. Thus, what I´m going to do here in this, my last Novo blog, is provide you with the links to some of his sites. Take a minute to look them over, and I think you will benefit from having done so.
Main Web site: www.jimnovo.com
His book: www.booklocker.com/p/books/224.html?s=tp&k=It
Finally, in most of my Novo blogs, I referred to him as a marketing expert, which he is. I´ll let him explain how he came to be such an expert: "Where all of this came from, specifically, was cable TV. I was in the industry, and nobody was using customer data in the industry in any significant way until I designed a lot of the first types of CRM (customer relationship management) ideas for cable TV. Then, I was at the Home Shopping Network for 10 years. Over a 10-year period, Home Shopping really was one of the first interactive companies.
"We learned a tremendous amount about what happens to the relationship with the customer when it becomes more interactive. It really does change a lot of things. The expectations are higher, but the relationship is stronger. So, it helps you, but it can hurt you, too. Be careful what you ask for. You have to give the customers what they want, which is interaction, and they want to have good interaction. They don´t want to have failed ones."
Today, as a consultant, Novo works with clients such as Media One, MBNA, CBS/SportsLine, Cellular One, Barnes & Noble and Tupperware.
Like I said, he knows his stuff.