Thanks to a new initiative launched by Jewelers of America, retailers who sell jewelry now can expand their knowledge by “attending” courses online instead of in person at the affordable cost of $20 to $50.
Before the Internet version of jewelry school — known as J-Biz — became available in January, the courses were accessible only at live seminars and in-store sessions.
Not only can jewelers go to school by logging onto the Internet, they can do it in 45-minute modules, which are subdivided into 15-minute segments.
Available online courses are: (1) Communicating Color; (2) The Basics of Selling Diamonds; (3) Ethical Selling; and (4) Relationship Selling.
The online program, says Jewelers of America President and CEO Matthew A. Runci, “provides an opportunity to reach tens of thousands of retail jewelers and their sales associates with direct, narrowly focused courses they can turn to when the want basic information quickly.”
Check Jewelers of America for information.