Reaching today’s youth is difficult, just ask any marketer. The Church’s Advertising Network would agree and they’re taking a page from what other youth marketers are doing in promotion via MySpace.
Jesus’ MySpace page isn’t pretty, but it is well done. The site is written to cultivate humor. His interests include ‘beard care’ and ‘waterskiing’. Favorite movie? Life of Brian They’ve even poked fun at all the sightings of Jesus in everyday objects by posting a gallery of pics that celebrate them. I didn’t see the Jesus in Toast that was on eBay last year, but that doesn’t mean it isn’t there.
To really see how the youth that’ve visited are approaching this, view the few dozen comments that are on the site.
Some are puzzled but supportive:
I’m all for promoting the message. But while the very clever beer glass campaign will stimulate debate in some quarters, I doubt it will make a lasting impact, for several reasons. People already know about Jesus, some just don’t believe in his existence or think him relevant to their lives. Unless the people you hope to reach realise they “need ” him, they will not be touched or persuaded spiritually. And judging by some of the comments I have read, they very likely see this campaign as an act of Christian desperation… and will be supported in ridiculing it, just as Jesus was and still is ridiculed by cynical unbelieving people… Having said that I personally wish you much success with your campaign. Elizabeth Young.
Some are mildly annoyed:
well i dont think u r jesus are you?
ur just some marketing campaign arent you?
please reply my faith might be falling apart because of you
wb asap or ill repot you:) liz
Some dig this innovative advertising:
Hey Jesus, I think its cool your challenging today’s youth- the church needs to speak out more on issues and challenge people with the truth. Thanks for being a great friend.
Peace and love,
What do you think about faith-based marketing in general? How do you feel about the use of MySpace for religious marketing?