I’ve had the privilege in my life of knowing some very well connected people. And I’ve known people who spend a lot of time and effort networking.
Let’s think about this verb: Network. As a sales guy, I read this as net, as in catch, work. As a small biz owner with a financial hat on, I read it as bottom line, net value of the work I’ve caught.
Bear with me – as I have not studied the origins of the term, I like my own interpretation direction here. Some people fish from the boat, work the net, and don’t necessarily catch anything. But they go out and work the net every day. Sometimes they win big, most days they don’t. Then there are people who do the same thing, but net something valuable every time simply by approaching the net differently.
Jenny Capella is one of those people. She cares about her network, as many top professionals do, and she works hard and smart to think about how she can serve them. I have been the recipient of her professionalism and service.
I had never heard of a “connector” as a profession, besides calling myself that from time to time. But that’s what Jenny does – she thinks about your challenge, your opportunities, and then goes out hunting for the right people that can help you. She does high level connecting. And I guess my thought is – can I make LinkedIn as powerful as one person like Jenny? Can I replicate Jenny’s approach in my own net work so that I become more valuable to others and over time, more profitable as a company. It may seem too simple, but it boils down to thinking about others.
She does this in several ways, but two are more interesting to me: One, she uses a Birkman assessment to try to get to the core of the entrepreneur or business owner. It is a well known personality profile. But Jenny performs these assessments in unique ways so that as she understands you better, she can help you find new revenue.
Two, Jenny uses the 60 Minute Strategic Plan method invented by John E. Johnson to help you quickly get focused. She has helped me clarify some challenges I faced with Q4 Sales with this method and it was pretty impressive.
She walked me through a template that encouraged me to distill, with her guidance, what to think about so that I could take my company to the next level. While I still have a lot to execute on, it has helped me think about my business in new ways.
On top of all this, Jenny continues to connect me to others. We’ve formed an alliance, of sorts, to think about our networks and ways we can help introduce people to new streams of revenue. The big question is – can we clone Jenny Capella so we can have many more of her in the business world. Oh, and her site is: The Capella Group.