I’m “near real time blogging” from the SXSW Interactive Festival.
Jason Fried is one of the founders of 37 Signals. 37 Signals only has 10 employees, but it has the reputation of a company with a thousand employees. He spoke on 10 Things 37 Signals Has Learned. Being from Chicago, he’s a fast talker. Here I list the key points I was able to capture.
Don’t be afraid of the great unknown. Decisions today don’t have to be forever.
Only a few words cause things to go wrong. Red flag words
Need Usually means they need something fast.
Can’t Usually means something else needs to be done first
Easy usually describes someone else’s job
Only We only need this one thing
Fast. Many times it doesn’t have to be that fast. Be aware of the danger these words can cause.
Be successful and make money by helping other people be successful and make money. For example Basecamp is successful because people use it to manage projects which make money
Spot chain reactions. Be the catalyst. Build products that provide people with value.
Target Non-consumers and non-consumption. A non-consumer is someone that has a need but there is no product to meet that need. It minimizes the chance for competition from entrenched players. Jason built Highrise a simplified contact management software that is targeted at people who don’t need Salesforce.com.
Minimize the chance for competition from entrenched players by flying under the radar of the bigger entrenched companies like Microsoft.
Question your work regularly. Why are we doing this? What problem are we solving. Is this actually useful? Are we adding value? Will this change behavior? Is there an easierr way? What’s the opportunity cost? Is it really worth it?
Read Your Product The biggest problem with a lot of aps and sites is bad writing. Pay more attention to the words and less attention to the pixels. Words are also easy to fix. Read your site’s verbiage out loud. Rewrite it first redesign it second.
Err on the side of simple. Start with the easy way. You’ll find out the easy way satisfies 80% of your needs. Don’t start with an involved process. Things are easy by default, we screw them up.
Get three things done in one week instead of one thing done in three weeks. You can screw something up by spending too much time on it.
The longer it takes to develop something the less likely you are to launch it. People lose their passion if it takes too long.
Resist the urge to try to do more the second time around. Remember the reason you got to where you are is that your success was built upon your simplicity. Focus on what you are good at.
Invest in what doesn’t change. Jason calls this the best business advice he’s recently learned. What works today that will work 10 years from now. Google’s known for speed and accuracy. 10 years from now people still will want speed and accuracy. Amazon.com invests in fast shipping and customer service and that will stay the same 10 years from now. Jason’s company focuses on simple software.