Are your press releases or company missives truly jargon free? And please don’t tell me “what you bring to the party.” One thing to always keep in mind in your public or press relations initiatives is to keep your content jargon free.
Most espescially keep your press releases as jargon free as possible.
How do you tell if you’re using some commonly known corporate jargon adjectives, verbs or nouns?
Here’s a great source at Wikipedia for the jargon-free test.
Take out some old press releases and see how you measure up. One of the things I will often do when first taking on a client is ask them to send me their old press releases, and together we go through and downsize or eliminate the jargon.
Keep your corporate speak both internally and externally corporate jargon free!
Here’s one that drives me crazy that is being overtly used by many corporate folks during interviews: “What we bring to the party is…”
Here’s why it drives me crazy. First, we all like to work at a fun place, but I really doubt there’s really a party going on in your office or mine. (Ok, occasionally I do let my youngest son dance around to Raffi in my office, but I never serve snacks and definitely no libations.)
Second, it sounds cool and hip, but ultimately unprofessional. It sounds like something Paris Hilton would say, not something a CEO of a company might say.
We had to endure the “what we bring to the table” for several months and the only thing I can hope is that the “what we bring to the party” doesn’t last as long!