While the economy continues to tank it is becoming more and more difficult to stay focused on the fundamentals of business. And, as we all know, whatever the outcome of the Presidential Election, any change that government is going to make, whether it has an effect on Joe the Plumber or Joe, Six Pack will take longer than most of us have. Relying on a politician to get us out of this mess may be detrimental, at best.
Therefore it’s back in our laps if we are going to continue to continue to operate in a close to profitable fashion. Saying that, we nee to look at some marketing ideas that are effective and not too, costly.
With the holidays around the corner- it may seem like they are a long way off but they really aren’t. In non election times we would already be hearing about Christmas, but that is being pushed to the rear of the news, today. It is time to begin thinking about holiday parties.
Of course the first reaction will be “nobody has any money, this holiday season”. Not true, with the layoffs that so many companies are currently conducting it is imperative that they boost the morale of the employees still there.
It may be time to create and develop a reasonably priced menu for the holidays. Here are ten tips on
1). Develop a reasonably priced menu that allows a small company to have an enjoyable evening for about $15.00 per person.
2). Make sure there is a minimum amount for the event. Try a $3000.00 minimum for starters.
3). The criteria for the party is simple: One or two passable appetizer, a buffet table with two salads, one meat dish- usually Turkey- and quiche, of course, two desserts.
4). Cocktails are extra.
5). Put a time limit on the party. You don’t want to waste any money on staffing.
6). Create an advertising piece that you can send to local businesses and corporations in your area. Highlight the fact that a reasonable holiday party works wonders for morale.
7). Suggest the party plan to your customers. Develop table tents that feature the theme of the party. You can develop more than one menu, giving the host a choice of food.
8). In some instances, try to get two or three businesses to have their party on a single evening to bring the minimum up. The florist, the gas station, and a few other
9). Make sure the party is only booked on slow nights. Remember, even though the holidays are perceived as a busy restaurant season, most likely your customers are either home, shopping, or at other parties.
10). Have an “After Shopping” or “Before Shopping” special if you are located in an area where shopping for presents is a draw.