While the economic indictors, the naysayers, and the analysts on all the networks and cable shows have their own opinions on where the economy is going and what the ultimate outcome will be, there is only one true element to judge on how your future will be: Is your dining room full or empty?
In a recent report published by the food service consulting company, Technomic Inc. the high unemployment rate and the uncertainties of the job market have led to the frugality of the consumer. Most retailers, and especially restaurateurs, can see that by looking out their dining room windows. Traffic across the country has scaled back for two reasons: people are driving less and with the onslaught of summer, vacations are still on top of many priority lists even if families are doing nothing more than taking stay-cations.
With that in mind it may be time for a menu adjustment. On a recent visit to
In a recent article in San Francisco Magazine, one local restaurant owner explained how she approaches dinner out. She orders two appetizers rather than one entr?e. She takes precautionary steps to quell her appetite while at home by eating cheese and crackers. Essentially what she is looking for while on her trek to culinary enjoyment is more variety for less money.
It seems there may be new life for the Happy Hour.
When I first moved to
In 1982 the recession the country was struggling with was almost as critical as the one we are now facing. The difference, I believe was restaurants were more creative in many senses of the word. Happy hours were on the horizon as far as the eye could see. Prices were lowered. Menes changed and the adaptation from frivolity to frugality was met head on by restaurant owners who had to not only please their customers, but their accountants.
Last week while walking down
It is time to get back to our roots. Promote a bit more. Look at your dining room and analyze if it is full or empty. Begin to think as you did when you first opened. Run some specials, reduce some prices, add some excitement.
And suddenly the recession may be deeper for the guy down the street who still doesn’t know how to run a happy hour.