Why do some small businesses have to scratch and claw to attract and retain customers when others just seem to be a magnet? Because they use small techniques to make themselves stand out in a crowd.
I’ll never forget the first time the drive through teller at my (community) bank ask me whether I’d like some water, orange juice or a cookie. I was quite pleasantly surprised. Why? It was just a gesture that said “We care about you” and it worked.
If you look carefully around you, you’ll see that the “magnet” companies are doing the same thing. Here are a few examples.
- A tire store that gives away free tire rotation to customers and non-customers alike — year round. This company’s business cards are heavy duty plastic and include a tire depth gauge so you can check your tires for wear.
- A small hair salon that always has coffee, soft drinks or bottled water to serve to clients. A buy 5 get the 6th free haircut club and a referral service that offers 25% off after three referrals. Plus free first hair cuts for little guys. And they guarantee their work.
- A travel agent who always sends a thank you note along with an unexpected gift, either before or after they travel. The gifts vary — it may be a book about their destination or perhaps a custom designed photo album in honor of a special anniversary.
What can you do to turn your small business into a customer magnet? Or are you already there? Leave me a comment.