Well, I’ve been writing about the new DSW Shoes Web site and the pretty presentation they created when they sent a pair of shoes I ordered. I mentioned yesterday that they enclosed a thank you note with my order.
It is so well-written that it seems worth sharing. It says: “Thank you! We’re thrilled to have you as a customer.” (Now isn’t that nice?)
It continues: “Remember, the doors never close at dsw.com, so just stop by anytime you need a shoe fix. Or an accessories fix. Or a fashion fix.” (Cute.)
And then: “We hope you enjoy your purchase. Congratulations on your newest wardrobe addition.”
And finally this: “P.S. Not quite what you were expecting? See the instructins on your enclosed invoice for easy return. Do you have questions about your order? Just give us a call at 1.866.DSWSHOES or email us at email@example.com.”