Ohmygosh, ohmygosh, ohmygosh. It’s here. Here. Here. The Neiman Marcus Christmas Book. And it didn’t even come in my mailbox — well, my snail mail mailbox, that is. It came in my e-mail inbox. I can click, click, click all the way through the monster catalog to my heart’s content, and I never have to lift the big thing (151 pages).
OK. Enough of my thrill. I know you’re dying to know, as was I, what the really big outrageous gifts are this year. Well, here you are. For a cool $1.76 million, you can purchase a Virgin Galatic Charter to Space. No kidding.
Too much for your budget? No problem. For a mere $40,000, you can buy his and hers Twike Computer Vehicles, gas, emission and guilt free, says Neiman Marcus. They are little cars that weigh less than 600 pounds and run on batteries. Adorable, really.
Or, how about a skyscraper sculpture that is constructed completely out of sharpened-to-exactly-the-right-height No. 2 pencils? Would I kid you? It may sound silly, and —well — it is, but it´s also quite ingenious and fascinating to boot. Oh, and pricey, too. The big sculpture (complete with a framed explanation of the methodology) goes for $40,000. Or, you may get a smaller replica for only $6,000.
Neiman Marcus is offering a too-fancy-for-me-to-understand four-wheeler for $56,000 and a really big sports package including all the big games/events plus a meal with a star of each sport (travel and accommodations included). You get to take three friends, and proceeds benefit the Joe Torre Safe At Home Foundation. Price tag: $250,000 suggested starting bid. Only one Sports Celebrity Dream Package available.
There’s plenty more, but you get the idea. And why, should you — a small, independent retailer — be interested?
Because Neiman Marcus has built quite a name for itself around its Christmas Book. It’s fun. It’s anticipated. It gets talked about. I am not suggesting that you create the same thing, only that you think about what you might be able to create that packs a similar punch. Why not give your customers something to look forward to, something that makes them smile and, hopefully, spend.