I received an email today with the following observation:
"I went to your site – first impression is that it is all about you – I thought it would be about the person visiting the site."
He had visited my main site, www.lisahaneberg.com.
He is right. And I feel a bit dumb about that because I ooze and emit the whole passion/connection message in so many other aspects of my business and writing.
I need to think on this a bit, but I am sure that it needs fixing. If you are interested in adding your thoughts or pointing me to a few sites that do this well (represent a solopreneur while not having it be all about him or her) I would appreciate it.
Here’s the hard part – but the good part. To have something be about and for the visitors, you need to really think about who those people are and who you want them to be. All stuff that we need to do anyway.
Perhaps you can see something in this inquiry for you and about what your website is communicating? I would love to hear about it.