This is a very taxing time of year. Looking ahead, we know that business will slow even more within the coming weeks as people are either preparing or pre-paying their taxes. And, you are most likely looking at those shopping bags and shoe boxes filled with receipts and asking yourself why you never called that account back.
It’s not too late. Although it may seem like a very big leap, an accountant or a book keeper are two of the most important employees in your organization. And if you don’t have one yet, get one, today. It is imperative to have someone other than yourself do your books. If you have no idea who to use ask a neighboring restaurant or a local business. There are many categories of accountant and one who specializes in restaurants is essential.
Every local restaurant association has a list of local accountants and book keepers who specialize in keeping bags full of receipts, invoices, cancelled checks, and payment demands in order. And, don’t be embarrassed about your filing system. Although QuickBooks may be the answer for your household and personal life, many restaurant owners still use the out-of-pocket accounting system. Especially when times get tough and finances become less abundant.
One of the advantages you will gain from an accountant that is familiar with the business is the ability to explain your situation and have someone understand what you are saying. Your waste factor alone could keep your tax bill down along with the handful of other deductions the newly acquired accountant will inform you of.
Yes, it’s tax season but don’t look at the bags and shake your head, look at the bags and call your newest employee.
Along with taxes comes spring. I guess we have to take the bad with the good. But this is definitely the season for the winter bail-out. If you begin to think creatively you will be able to increase business and customer count from what it was during the doldrum months of winter.
Begin today to think of promotions that you can run that will stimulate excitement and get customers out of their homes. You don’t have to spend a fortune on advertising a simple email campaign is not only effective but it costs nothing to communicate with your customers. Plus, customers enjoy receiving special discounts and coupons inviting them back after a long hiatus. As I have preached before, if you don’t think of yourself as Internet savvy or creative, get a waiter to take on the task and work out a stipend program that will motivate the employee to manage your email base.
The computer that you are reading this on is the most important marketing tool you own. Develop a campaign, create some interesting emails and communicate with your customers.
It’s easy, it’s quick and it does generate revenue. And, that will not only please your customers and staff, but it will keep your accountant paid and happy.