A spark is a very powerful thing.
I’m working with several new clients, moderating conferences and interacting with a lot of people in a lot of different aspects of the retail world. And I’m finding that those who know a little bit about an awful lot seem to be more successful than those who don’t.
I was amazed at some backward thinking — not embracing technology, not keeping up with shifting trends, not being engaged. It’s called complacency. And if you’re complacent, you might as well be dead.
Getting beyond complacency is sometimes as simple as getting a new spark plug. Or defibrillator depending on the severity of the complacency. Someone, or something, that can spark a company or a store back to life. To be thankful that they’re alive. To relish the business they’ve built and feel reenergized about not only continuing to run it, but to make it better. To throw away convention and complacency, and replace it with positivity and adopt an attitude to be able to dream about the “what if’s” instead of worrying about them.
A spark is all it takes to ignite a roaring wildfire. An electrical charge is all it takes to start a stopped heart. A clap is all it takes to turn on a lightbulb, an idea. All it takes is a millisecond to shift your thinking for a lifetime.
A spark can be a person speaking at a conference, it can be an encounter with a random stranger, it can be something you see in a window, a slogan you read on a website, an inspired and inspiring contestant on a reality show.
Get out there. Go in search of your spark. But don’t look too hard. You’ll probably find it when you lease expect it.
How did your spark change your business?
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