The holidays are a time of getting together with friends and family. Good food, good times and a season of hope for the New Year. All that is true, but if you’re a member of the press and cover consumer electronics now is also the time of the year when you get endless pitches for both the upcoming Consumer Electronics Show and for MacWorld. Given the popularity of the iPhone I’ll tackle a few of the more interesting (and in some cases stranger) pitches and previews of what we’ll be seeing for Apple’s mobile handset.
iSpy oh Why?
Given the nature of “spyware” it seems just wrong that Mobile Spy would want to press the fact that they have developed a program for spying on your iPhone. This software lets users monitor “their” iPhone in real time, but as the cagey press release points out it creates a system log of any use of the phone. And you can track the results online from a computer. OK, this might be good if you are concerned you might lose your phone, or hand out the smartphone to your employees and want to make sure they aren’t abusing it. But doesn’t the phone bill do the same thing? This sounds like a product that is really good if you want to snoop and see whether someone has a “cheating heart.” Otherwise, I say no spy is a good spy.
Fun in the Sun
Iqua will be unveiling their new Bluetooh headset at MacWorld. But what makes this one really special is that it is the world’s first solar-powered Bluetooth headset. Great for sunny California, probably less useful for those who go clubbing all-night or live in Seattle!
If downloading your favorite TV shows from iTunes is too much hassle, you can always tune in with he new free iPhone app “Live TV” from equinox. This provides all the TV channels that the TV software, The Tube, receives.
Whether you’ll really want to watch TV on your phone, monitor your handset or use the rays of the sun to power your headset isn’t really the point. What all this really means is that innovation is in the air. Some of this will be a hit, some of it will miss, but despite a recession and fears of the economy, it is good to see companies trying to be innovative.
I should also express my sympathy to anyone who works in public relations. It must be horrible to head to the office the day after Christmas or New Year’s Day and try to “connect” with reporters. As I like a bit of downtime before the rush to these trade shows I really don’t like to take a lot of time thinking about what I need to cover just yet. So to my PR colleagues, hang in there. If we in the press hang up on you, it isn’t personal.