We are becoming victims of cyber space over saturation.
Google announced it is developing software for T.V. The technology will allow Google to show up on your widescreen with the click of a mouse. Or whatever the company decides to have you click. Once the T.V. software is available I will bet Google begins producing shows, features, documentaries and sitcoms. Then they will sell advertising and Viola, become a network of sorts.
Enough is enough.
Disclaimer: I live on the Internet. I am completely connected. I love it. They -those people – have me believing I cannot live without. And, they- those people- may be right. But the parameters they invade are continual. Each morning we awaken to another Google this, MySpace that, along with Facebook and Twitter updates.
In the months ahead, I imagine Google to be available on your bathroom mirror, so you can browse while shaving which will benefit the styptic pencil industry. Eventually Bausch and Lomb will offer the Google feature on their contact lenses and in years to come newborns will probably be able to have Google implanted at birth so they never feel alone or left out.
There is a lot to be said for over saturation. It is not always an asset to be continually developing future functionality or offering your customers new products, announcements or gifts. In dating and romance the anticipation and mystery of a call, card, letter or contact builds the excitement almost more than when actually receiving it.
So is true in the restaurant business. I am a firm believer in marketing, advertising and promotion. It is imperative to success. Yet we all need to know when to stop marketing so we do not suffocate and smother our customers.
Just last week I had three restaurateurs tell me they were developing Apps for their business- new marketing tools so their customers can stay in touch. They were joining the millions, producing billions of Apps – those small icon programs that enable everyone to do everything.
Bill Kelly and John Cobb taught me on the art of table hopping. The key to a personable owner is that he makes everyone in the restaurant feel important by visiting their table for seconds but leaving an impression that lasts for hours. While working at Allen’s we had one manager who would visit one table and stay the night, overstaying his welcome while boring the guests with historic conversation of days and people past. It was conversation over saturation.
We have now entered into the over saturation of staying in touch. Restaurants have always ad a romantic flare about them. The fantasy of owning one is romantic. The thought of standing at the rope, greeting guests, having that table granting power is romantic. And, the thought and image of going to a restaurant for the guest is also romantic.
Yet, we may be ruining the romance in the minds of those we are “staying in touch” with. We certainly need to market and promote. Yet, being available on Twitter, and Facebook, MySpace, Your space, Daily this and Bob’s Entr?e Blog is definitely over doing a good thing.
Nothing beats a Standing Stoli Martini. In moderation. The same holds true with cyberspace marketing. Choose your poison wisely. Use it sparingly. Keep it simple. Make it enticing. Don’t call so many times she doesn’t pick up the phone. It really ruins the romance. And could implode your social network.