If you offer a refundable product for your home based business, such as an information product, what kind of refund policy do you have? Some people are afraid to offer a longer term refund policy (such as 60 or 90 days) because they are afraid of people abusing the policy. Some businesses take this so far as to implement something like a 7 or 10 day refund policy.
The real truth of the matter is that an extended refund policy will not result in abuse any more than a compressed one will. When you offer a tight return policy such as a 10 day policy, your buyer will be pressured to make a decision about the product. They might be tempted to rush into something – like asking for a refund!
On the other hand, if you offer an extended refund policy like 60 or 90 days (or more), your buyer can relax about the purchase and take some time with it. I use the Clickbank default 8 week policy for my Auction Research System and have only had a few refund requests (it’s been online for two years and has sold in the 1000’s). Of course it’s a quality information product and that raises another point. If you offer a quality information product, you should not have no worries about unnecessary refunds.
So give your buyer some time on the refund policy. They will be a happier customer and you’ll be happier too!