Even with the growth of online marketing, direct mail continues to be the backbone of the direct marketing industry. More than 1 billion pieces of direct mail are sent per year. (I know the paper that gets dumped into my mail box every day continues to grow!) However, with all the competition for consumer attention, knowing the strategies of the masters and innovators is more important than ever.
Join Target Marketing and The Kern Organization on Sept. 28 for this non-stop session that will deliver 34 no-fail concepts that can turn your direct mail into the response powerhouse you want it to be. Direct mail has always been about numbers – now, put these numbers to work for you. Learn:
- Three proven ways to re-engineer controls to revitalize results
- Six ways to reposition one-step purchase offers
- 10 innovative outer envelope designs
- Five proven designs to help readership and drive response
- Three ways to effectively use personalization
- Seven ways to use involvement devices to increase open rates
Fill your prospects’ mail boxes with innovative offer strategies and breakthrough envelope designs that get opened, read and acted on. Click here to register for this free webinar.