Often business owners will focus on marketing to increase their sales without making sure the rest of their business is ready. I’ve heard it said that good marketing will help a good business get better and will help a bad business get worse.
And it’s true.
I’ve seen too many businesses that advertise aggressively and then don’t answer the phone when you call them. Or you stop by their location and they’re closed during normal business hours. Or you leave a mesage and you never get a return call. Or, you walk in their business and it looks like it’s still under construction (and maybe it is).
Remember the old saying, you never get a second chance to make a first impression. So, before you spend any money on marketing, make sure your business is ready for all those new customers.