A few weeks ago I noted how more businesses are using the Internet for more of their local advertising. It is becoming the new yellow pages.
Here are some reasons I see this happening:
1. Households with computers: 80%
2. Computer users with Internet connections: 99%
3. Computer users with broadband connections to the Internet: 54%
And these numbers are growing fast.
In the last year the word “Google” has become a verb as well as a proper noun, meaning “to search for a term using Google.com”. (This never happened with Yahoo or any of the other major search engines.)
Also, the big three search engines (Google, Yahoo and MSN) have all implemented local search features into their searches, making it easier to find local information.
And, I keep reading about how the big advertisers are moving more advertising dollars from print and broadcast media to the Internet.
If you own or manage a small business that needs to reach a local market, is this something you should be aware of? I think it is.
As a small business you only have a certain amount of money to spend to get your message to your market. If more of your market is getting their information from a new media then you need to be aware of it so you can make it part of your marketing.
Do you agree or disagree? How are you using (or planning to use) the Internet in your marketing in the next year or two?