From banners to popups, text, and interstitials, your choices when it comes to online advertising are daunting. The trick is deciding which type of ad is best for your business. Studies show that animated, popup, and interstitial ads have the highest visibility but also have the lowest click-through rates. Users have grown so accustomed to seeing banner, text, and animation ads that they either look right through them or quickly tune them out. Simple text ads, such as those served by AdBrite and Google AdSense, tend to be the happy medium when it comes to cost versus the click-through rate.
For more on Web ads, be sure to read What Is CPC-Based Web Advertising?