No breaking news here. The rumors of an Nivida and Microsoft mobile phone have been circulating for months. Last spring, Nvidia demonstrated its Tegra chip-based mobile phone prototype, and it has been clear all along that the phone was targeted at the Windows Mobile platform. This week Cnet.com provided a few more details on such a handset.
But the bigger issue is what this means for the mobile phone market. While Windows Mobile has been a smartphone platform for a while, could Microsoft enter the market with an iPhone-esque device? Given that the Zune Mp3 player wasn’t much of a success, and barely is a blip compared to the iPod, it would be a risky move.
However, Microsoft might not want to give another market to Apple without a fight. While Microsoft still dominates in the computer operating system market, devices such as the iPod and the iPhone help build brand awareness and no doubt help make that “transition to the Mac” all the easier for some.
The other issue is what this means for the current mobile market. While Google entered the market as an OS maker with Google Android for the T-Mobile G1 phone, what isn’t as memorable is the fact that the phone is made by HTC, a Taiwanese handset maker. HTC hardly ranks up there with Samsung, LG and Sony Ericsson, and yet thanks to Android HTC could become a major player in the United States.
With Motorola already fading in the market, could we see a shift where some of the current major players are shifted out by a market dominated by Microsoft/Nvidia, Google/HTC and Apple? That will be one to watch.