This post by Evelyn at Crossroads Dispatches caught my eye: Forget Influencing For A Minute, Be Influence-Able. The post focuses on the relationship companies have with their customers and how this manifests itself in their marketing (e.g. corporate blogs).
Here´s a nice quote: "??Marketers can focus squarely on influencing and tipping points and building buzz — and forget a valuable part of the equation lies in being influence-able ourselves. If you focus solely on “getting the word” out, you totally miss out on the greatest competitive advantage of blogs."
Check out the whole post, it is a worthy read.
I would say the same is true for management….
Managers are often focused on dishing it out:
There´s so much to get done! Are some managers too busy to be influence-able? I think so, and this is a shame. When managers spend a disproportionate amount of time trying to influence others and less time being influence-able they:
– Don´t have the best information with which to make decisions or dish out assignments.
– Don´t know the most efficient ways to best engage employees.
– And, ironically, they are overall less able to influence others (just like with marketing and customers).
Evelyn´s post ends with:
"??Why in the world stop at merely at spreading your word, when you’re given the means to learn what makes your customers tick and continually engage and evolve along with them in order to truly build a great product customers desire?
Old marketing skill: Influence.
New marketing skill to add to your repetoire: Be influence-able."
Translated to management:
Why in the world stop at merely at spreading your word, when you’re given the means to learn what makes your employees tick and continually engage and evolve along with them in order to truly build a great workplace?
Old management skill: Influence.
New management skill to add to your repetoire: Be influence-able.
I didn´t have to change many words – Thanks Evelyn!