While a sold out product might put a frown on the face of some consumers, it is the sort of thing that might make a grown marketing executive smile. And no doubt there are a lot of smiles over at Apple Inc. right now. The iPhone 3G S has reportedly run out of stock, and is now experiencing the same shortage problems that the iPhone 3G had last year.
However, users shouldn’t give up. Apple is working to help guide those searching for a handset to a store that has the handsets in stock. In fact, Apple even released a widget for that, which first debuted last summer and can spot shortages of products at Apple stores across the country. The new and improved widget for this year also is updated every hour, as opposed to merely the end of the day. This way you can go online, search for nearby Apple stores and find out if the phone is in stock.
This sort of point-of-sale tracking is a nifty feature for anyone who remembers the days of driving around aimlessly to find that must-have item. Many retailers now offer this same type of service, but I’ll have to ask why we’re not seeing it in more app forms yet?
And to the other point, the demand has been so great for the 3G S that it seems unlikely that Apple is intentionally limiting the production. In fact, it could be that Apple didn’t expect sales to be so strong. But in marketing a sold out product actually helps create more demand. People want more what they cannot have so easily.
Ericsson Goes Retail Without Sony
Martin and Lewis, Ike and Tina, Sonny & Cher, Abbott and Costello, Sony Ericsson. What do those have in common? They were duos that seemed like they’d go on together forever. While forever is a long time, and all of those singing and comedy duos eventually parted ways; is a breakup coming for Sony Ericsson next?
Well, don’t consider it a parting of the ways, but rather Ericsson looking to do a side project. The partnership will continue to produce mobile handsets and more, but the Ericsson part of the partnership is going solo with a hosted app store that will allow operators the chance to jump on the retailing bandwagon.
And this shouldn’t be confused with the Sony Ericsson app store that is coming soon. Sony Ericsson will have the PlayNow Apps Store, and Ericsson will build the app store infrastructure for numerous devices and operating systems. This will also mean a potential one stop shopping for customers with everything from the most cutting edge smartphone to a more basic feature phone. So while Ericsson is going to do its side gig, the main show will likely still be with Sony.
Rumors & Releases Take One: Sony Ericsson Putting out a PSP Phone
And of course Sony Ericsson won’t break up. According to the latest rumors online the duo have a new offspring on the way, namely the PlayStation Portable Phone. The PSP mobile handset has been a rumor that circulated for a while, but Sony made no mention of the device at this month’s Electronic Entertainment Expo (E3) in Los Angeles.