While Apple has generally received praise for its clever marketing campaigns, innovative designs and quality designs, the company has faced some backlash over the years too. The most common complaint has typically revolved around the price of its computers, which have always carried a premium when compared to similarly powered PCs. Apple purists say the products are worth the price, while industry analysts and other experts have argued the reason for the high price goes beyond the quality, this is because, at least in part, that Apple has never opted to allow “clones” of its devices.
Consider the fact that in the 1980s a PC wasn’t just a PC, it was an “IBM PC” and there were clones, those made to specs worthy of the PC, and there were “IBM-compatible PCs,” which were basically machines that could run the DOS operating system. IBM has long since left the market – and PCs are really the domain of Microsoft – thanks to its Windows operating system.
But all that is really just a side point to the bigger issue. Apple has dominated the portable music player market. Apple managed to capture the market, and the device gradually changed from “Mp3 player” to “iPod,” at least in common lexicon. And this brings me to my first key point. Apple faced some backlash because of battery issues with the early iPods, and this issue became so bad that the company had to change its tune, and not in an iTunes sort of way. The company saw that making people buy a new iPod because the battery failed wasn’t going to be good for business.
Now Apple faces a new issue, and it is one they should be sweating over – because frankly, it is about sweat, or at least moisture. Some unfortunate iPhone users are finding that their handsets aren’t working and the cause is moisture. Apple clearly knew that excessive moisture could cause problems, even complete failure with the devices, and thus installed a moisture indicator within the headphone jack. This indicator changes color when activated as the devices gets too much humidity inside, and this is very bad news for owners. It is essentially voids the warranty for the handset, and once this happens Apple won’t replace it.
While the moisture indicator is there to ensure that a phone wasn’t dropped in water – whether that be the Amazon River or just unfortunately a toilet – the problem is that many users are finding that just working out with the device can be problematic. Sweat, and humidity from shower steam, as well as moisture from the rain are reportedly causing the phones to malfunction. Hopefully Apple will realize that it needs to be a little more giving when it comes to repairing or replacing the phones.
At stake is its reputation, and a phone that can’t handle a little water might cause users who don’t want to “sweat the small details” seek another smartphone instead.
Predicto Mobile Offers to Cover Text Bill
It was fodder for late night comedians last week, and was joked about on various new sites, but the parents of 13-year old Dena Christoffersen of Cheyenne, WY, weren’t laughing after their daughter ran up a nearly $5,000 mobile phone bill. The teen, who has been described as a serial texter, sent and received more than 20,000 text messages within the span of 30 days – more than 700 per day!
Of course, given the economic times the cost has been weighing heavily on the family, and I’m happy to report that Predicto Mobile, a leader in the mobile entertainment space, has announced that it will pay the full balance on the family’s behalf.
There is a price to be paid however, and Predicto Mobile has requested that Dena write a 1,000-word essay on the subject of “smart texting.” This shouldn’t be hard given that clearly this girl can type! The essay will be posted on the Predicto Mobile’s blog, and will offer advice for both parents and teen texters as a way to avoid similarly expensive mistakes.
And might I suggest the family consider an “unlimited” texting plan as well. This would be interesting to see if any carrier would step forward and offer such a plan for kids like Dena!