Back up. That is something most people know they should do, but too often this isn’t actually realized until after data has been lost. A computer crashes, a hard drive fails, a laptop is broken/stolen/lost; it doesn’t matter. The thought is the same, “I should have backed up.”
But even backs up aren’t enough. A back up to a thumb drive isn’t enough if you can’t find the thumb drive. Backing up to a portable hard drive is great… unless there is a fire or flood. If you worry about the extreme there are solutions. Robb Moore, CEO and founder of ioSafe, a manufacturer of disaster-proof hardware and fireproof, waterproof data storage devices, has a 20-year track record of developing products that do more than just back up your data.
Moore received a bachelor’s degree in mechanical engineering from the University of California, Santa Barbara, and he is a registered California Professional Engineer. In addition, he has served as the president of the Association of Contingency Planners in Sacramento. He is also a general aviation pilot, published author and primary inventor with multiple US patents.
We talked to Moore about the state of back up technology. Here is what he had to say:
AllBusiness: The first question is probably one that a lot of people might ask, but that is why should the average business user do regular back-ups, and more importantly, how do you convince the average user that doing the back-ups is worth the time?
Robb Moore: Computer systems hold data that is absolutely mission-critical to the operation of almost every business today and any loss of access to that data – even for a short while – can be exceptionally disruptive and costly. Consequently, businesses need to think not only about how to back up their data, but also how to regain access to it following a disaster in the shortest possible time.
Backing up data can be a little like convincing someone to floss their teeth. For some it’s obvious and easy. For others it’ll just never happen. Some only learn of the importance of backups after it’s too late. One of our biggest challenges is simply teaching what backup means. Backup means a redundant copy of your data – in two places on two separate drives. Backup doesn’t mean to move data from one device to another.
Users that have experienced data loss in the past are big fans of backup. We do our best to promote best practices but sometimes people just don’t want to learn from the mistakes of others. Some need to make their own mistakes to become true believers.
AllBusiness: There are plenty of options for internal and external back-ups, but what makes the ioSafe products stand out? How do you convince users, because it is always about convincing someone when it comes to backing up, that a fire proof or water proof device is necessary? In other words, crush/fire/water
proof are not over kill?