I want to share a success story with you. Too often, we’re inundated with reasons why something won’t work out, explanations why someone failed, and so on and so forth. But we can celebrate in Dario Antonioni, who recently licensed his new intellectual property.
The product was born out an “aha” moment, as Antonioni admits they usually are.
“I come from a furniture retail design background. I design for a high-end boutique travel shop – our customers are globetrotters who need efficient travel products. Over the years, I noticed a lack of smart organizational products. I wanted to design a superior product that would help keep consumers organized. I sat there and brainstormed – how can I get rid of the modern day pocket?”
Men are constantly digging through their pockets, women rifling through their purses. Antonioni wanted to create something that functioned as a pocket, but was superior – something that could be any size and hold any object in tightly, but you could also see through. And a new grid technology was born.
Antonioni’s product is unlike any other he’s created.
“I’ve applied for design patents before. But this invention required a utility patent, something I was unaccustomed to. The grid technology is very simple, but has a huge amount of potential. It’s a series of woven bands that allow any size object to be placed inside, but held in place.”
Antonioni found a hole in the marketplace – a very sizable hole, it appears. The company he has licensed with, DMC, is unique. It’s an “invisible giant” – that is to say, it services such retail providers as Target, Costco, and Dell.
“The concept is much larger than a single market. Distribution Management Consultants have the contacts and logistics to implement my technology in a number of ways, rather than on a single product,” Antonioni explained.
I also want to commend Antonioni for doing an excellent job staying involved with his property post-licensing agreement. As he stated succinctly, “If anyone understands the potential of my product, it’s my design team. We wanted to stay involved and I think DMC realized that we had value.”
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 25 years. Along with business partner
Andrew Krauss, Stephen runs inventRight, a company dedicated to educating inventors about selling their ideas and the skills needed to succeed. You can ask questions and get advice on the inventRight forum, check out the resource center, and listen to the weekly radio show on inventing. Get In The News, list your invention to have media outlets find you for news stories.