The media constantly calls me and asks, “Do you know of any cool inventions or great inventor-related stories?” And in response, I’ve created a cool new website titled “Get in the News”. Inventors: don’t underestimate the value of PR. Buying your own advertisement space simply does not compare. When your product or your story is featured in the media, whether it is in print, on the radio or television, there’s a legitimacy attached to the story. So sell that story!! Here are some tips to get started.
Creating a press release for the media is like creating a sales sheet: you’re selling yourself to them as a newsworthy item. First, have a picture. A photograph is worth a thousand words. If you have a video of your product you can feature online, that’s even better. The headline you use serves the same purpose as your one-line benefit statement – it needs to grab the reader’s attention immediately, and keep it. It should exclaim, “Look at me! Keep reading.” You will also need to write some type of description. How does your invention solve a problem? Make your description fun and brief. How does your invention stand out from others? If you’re comfortable doing so, include your contact information in your text. You must remember, when the media wants something, they want it now. The timeliness with which you respond to a phone call or e-mail is extremely important. So whatever contact information you do decide to include, make sure you’re responsive. If the media doesn’t hear back from a lead, they’ll quickly move on to something else.
Check out our getting started page for further details about creating a press release (especially an online one). Remember, a press release is going to include relevant details about your invention. So if you’re having any doubts about the protection you possess for your invention, get legal advice before doing so.
Visit the site here.
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 25 years. Along with business partner
Andrew Krauss, Stephen runs inventRight, a company dedicated to educating inventors about selling their ideas and the skills needed to succeed. You can ask questions and get advice on the inventRight forum, check out the resource center, and listen to the weekly radio show on inventing.