In my last blog, I described my nervousness about the re-launch of Spinformation, a label technology I invented a number of years ago. I was right to be nervous. ABC Beverage had been postponing the production run for weeks and when I finally arrived in Pittsburgh, things didn’t begin as smoothly as I had hoped. But I fought my urge to panic and you need to, too.
I didn’t exactly feel welcome at the production run. You’ll probably experience this sentiment too. But you can fight it, and the urge to panic, by creating and relying on a team of supporters. Supporters at home and new supporters you’ll be working with. I immediately began trying to make friends with people. I was in their house – so I made a point to get to know as many people as possible. The guy who was operating the plant machinery. The woman behind the front desk. The plant manager. I introduced myself, gave them my card, and tried to convey how thankful and appreciative I was that they were all helping to realize my dream. Realize: all of those people are going to be crucial in achieving your goal! Give them some ownership in that goal. I wanted them to know that I wasn’t just a suit. I stayed through the entire test run, from 1 pm until 10 pm. I wasn’t in the boardroom, sipping on coffee. I was trying to prove that I was with them through the entire thing.
When we ran into a couple problems that first day, I began thinking that I should just give up now, that it wasn’t going to work – again. I was ready to say, “Thanks a lot guys, we’re just not there.” But I called my support team at home and they encouraged me to not give up, to cut off that negative train of thought immediately. And they were right. Things picked up several days later. I stayed positive and let my team at the plant do their job.
And that’s what I need and want you to do in the dark hours. Call your support team. Talk to other inventors. Visit the forums. Reach out to a mentor. But try and take on the rollercoaster ride alone. Because even successful ideas endure a lot of bumps in the road.
The label is now running faster than we thought possible. I’m happy as can be. But the entire production run took a lot out of me. Will Spinformation make it to the marketplace again? Only time will tell.
Things can and will go wrong. Keep your support team at home and abroad strong.
Take a look at our virtual prototype of the Twist N Chill Product.
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 25 years. Along with business partner
Andrew Krauss, Stephen runs inventRight, a company dedicated to educating inventors about selling their ideas and the skills needed to succeed. You can ask questions and get advice on the inventRight forum, check out the resource center, and listen to the weekly radio show on inventing.