Roger Brown is a terrific example of a successful inventor. He’s produced a number of diverse products in the toy, tool, kitchen, eyewear, and nuclear industries. He hasn’t limited himself to a single idea, choosing instead to use his creative energy to constantly identify problems and seek their solutions. I was excited to interview him, having recently read an advertisement for one of his latest projects in a SkyMail magazine. Check out the rest of his line of products at rogerbrown.net!
Brown credits some of his earliest experiences as preparation for bringing products to market. And these early experiences run the gamut – he’s written gag jokes for local radio stations, comic strips for Marvel and Disney, studied broadcast journalism and biology, and saved his former employer millions with modifications and improvements on existing technology in the nuclear field. Whew.
“I’ve always been creative, able to think outside the box. And in any area I work in, that quality comes up. Every experience has acted as a platform and springboard for another. I learned early on that although certain skills must be tailored towards a particular industry, they all share basic similarities. For example, the needs and desires of an editor are no different than that of a marketing manager or development guy. The more efficiently I could convey my idea to an editor, the happier they were, and the more jobs I received. If I was clear and concise, they grasped the concept more easily. I’ve applied the same basic concept to inventing,” Brown offered.
He used the analogy of a book – there are only several lines on the back cover of a three hundred-page novel that describe what’s inside.
I was curious to discover how Brown comes up with ideas, what his tools and strategies are. So I had him describe the process.
“I have a strange way of doing things. I like to wander in different stores, like WalMart, Target, and HomeDepo. I look at what’s on the market and listen to the customers in the aisles. What do they wish existed, or was different? And then I try to create a solution for that need.”
Sounds pretty simple, right?
“My latest product is a pair of scissors designed especially to cut pizza with. I discovered that most rolling pizza cutters actually cut into the pans or plate the homeowner was using. So that was a problem. But there were already other types of scissors on the market – how could I differentiate mine? Well, my pizza scissors not only cut the pizza, but act as a spatula at the same time,” Brown revealed.
More on Roger Brown coming next time.
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