I’ve always been told to get information from the source if you want it to be accurate. Knowing about Google for a search marketer is critical for success so this interview with Adam Lasnik from Google seemed the perfect opportunity to gain important insight about Google.
When the DMA asked me to be one of four trainers to kick off their Search Engine Marketing Certification program, I reached out to my contacts at the major search engines and with Google, I was referred to Adam Lasnik for information I could use in my presentation.
I spoke with Adam and he was very articulate, very smart and particularly helpful, so I asked about an interview and he said yes. A few of the things I asked him:
- What was involved with getting "recruited" by Matt Cutts?
- Please explain the webmaster liaison work you do. What sorts of questions annoy you the most?
- What are some of the most common issues that you´ve heard from Webmasters in terms of problems with ranking on Google?
- Can you describe some ideal applications of Google Base for web site owners?
- What resources would you recommend for webmasters in terms of understanding search engines as a marketing tool and for learning about specific tactics?
- Can you describe what a typical day is like for you working in the Googleplex?
- Do you and/or Google plan on doing more classes for other groups?Do you think it makes sense to try and "certify" search marketers?
The recommendations for improving ranking focused on pretty common sense (to an experienced SEO) tactics: Make sure you have an abundance of incoming links, make sure the site is accessible and user friendly.
Overall it was a great interview.