There’s a certain internet marketer, I’ll just call him ‘Jerry’ – not his real name of course. Since this is not exactly a favorable blog post and in the interest of not getting myself into libelous hot water, I’ll just change the name.
He used to write a wonderful, fairly regular email newsletter. It was fun to read, very inspiring, uplifting and informative – diffused with humor. I used to love to get them and always saved them off to read them again and again.
Then along came success for Jerry. As far as I can tell, BIG success. And the wonderful newsletters tapered off and eventually were replaced with sales letters, fewer and fewer. Now, the only time I hear from Jerry is when he is trying to affiliate sell something. Perhaps about 3 or 4 times a year now. Most recently it was some pipeline thing.
If he is only going to contact me when he has a big product launch, how do you think that makes me feel about giving serious thought to that product?
Funny thing is, he used to use such metaphors as “Jedi Marketing” and the “Dark Side” in talking about doing business on the internet. Now it seems he has succumbed to the ‘dark side’ himself.
As far as I can tell, ‘Jerry’ does not maintain a blog (that would have been the logical replacement for an email newsletter). The only place I can find him in the blogosphere is as a temporary blogger in various places in relation to product launches or marketing announcements.
I suppose ‘Jerry’ is probably just too busy now to write like he used to. Jerry, if you ever decide to get back to writing the wonderful material you used to, let me know. For now however, I’ve removed myself from your email list.