Yesterday I got another one of those “Coaching” services telemarketing calls. It’s a pattern that’s become somewhat familiar. It works something like this:
They usually piggyback on an information product you purchased and generally call between 30 and 60 days after you purchased that product.
They will say they’re with the information product although they are not. They’re usually their own company – presumably they have secured the right to use the name of the information product.
They will “interview” you. They tell you something like “We’re only letting certain people into this program” to make you feel as though they’re doing you a favor.
Then they pretend to “qualify” you – make sure you have “what is needed for their program”. Usually this is a lot of talk about what your goals are and how much you are willing to put into something per week.
This initial call is done by a sales person – a telemarketer. He or she tells you they will refer your information to their ‘boss’ who will be following up with you.
The boss calls back usually in the next 15 minutes and then the money talk starts. How much are you willing to invest? How much credit do you have on your credit card?
Today it was a company riding on the coat-tails of ‘Day Job Killer’ and I made it through most of the ‘boss session’ before using the END button on my phone. No sad goodbyes, just END.
Are these coaching companies outright rip-offs? I suppose they must offer a service of some kind. But I doubt they’re worthwhile for helping someone to build a successful business. And I don’t like the way they prey on people who want to start a home-based business. In this particular case, the testimonials on their website even looked pretty weak. Their top testimonial:
“Right now I receive about 1 or 2 orders a day, and even received a testimonial from one of my return customers.”
First off all, if these coaching companies have to resort to telemarketing and hard sell, that raises red flags. Second, their money intake is shady. They accept their money by way of “balance transfer” from your credit card. That means that you give up your right to dispute the transaction with your credit card company.
If you need coaching, find someone you respect and ask them to work with you as a mentor. But steer clear of the internet coaching telemarketing sharks!