You’re faced with little or no budget, but you’re determined to make a big splash with your latest and greatest company effort. How do you find the contact information for the radio, tv, newspapers in your region?Simply assign someone from your company the task of sitting down in front of the computer and hitting the Gebbie Inc. site.
Gebbie has been in business well over 50 years providing fantastic resources to PR folks, and their site also features an excellent resource under the Media Links. Go to the site and click on Media Links, then pick daily newspapers for instance and put in your town. Very quickly the search will bring up a listing to all the local papers and their web sites. Test it out! You know you want to!
Once you have those links, you have the beginning foundation of your media outreach list. Now comes the work of hitting each specific media site, and building your spreadsheet with the contacts, reporters, journalists that cover your type of business.
It takes a bit of time, but it’s worth it, because at the end you’ll have a good list of folks to send your press release to.
Now begin your search!