Most of our web sites are no better than digital brochures that
serve as static icons of our businesses. They tell visitors, when they
find them, who we are, what we do and how to contact us.
Some web sites are more than digital brochures and are chock full of
white papers, video demos and other things that are powerful and useful
sales tools for prospective customers and to reinforce sales to current
Wouldn’t it be great if you knew more about your web site visitors when they visited your web site?
Using Google analytics, as many of you already use, you can view
basic information about your web site visitors such as the number of
page views, most frequently visited web pages, what web sites referred
Web analytics vendor VisiStat recently announced a new service, LeadCaster,
which identifies the company with which the web site visitor is
originating from. The identified company, is then linked to sales
contact database Jigsaw and social network LinkedIin.
So what does this mean for you?
This means that when visitors come to your web site, you’ll be able
to know what company they are at and match the corporate information to
individuals at these companies.
“The development of our LeadCaster technology successfully bridges
the gap between sales and marketing. LeadCaster identifies the
companies on your Website ‘right now,’ providing warm leads to sales
organizations,” said Tina Bean, Director of Sales and Marketing for
LeadCaster competes directly with Demandbase.
If you are not using any analytics, immediately check out Google’s
free analytics tool, so you can get a taste of the rich amount of data
you can know about your customers.
Using this information you might find out that many prospective
customers are visiting your web site at night. Would it make sense to
have a toll free number or online chat available up to 11:00pm. Maybe
you see that 2 or 3 web pages on your web site are most popular. Could
this give you an indication of a special product, service, or offer
that you might want to market more.
Once you experiment with the power of free statistics have a look at
fee based statistics, such as VisiStat, which can provide much more
information, such as real time sales leads.
LeadCaster costs $1,369 per year.