Want to learn more from the experts?
OPEN from American Express brings the insight and advice of their latest forum “Inside the Entrepreneurial Mind: The Business of Technology” straight to your computer via web cast at www.openforum.com/eventcenter.
The discussion features a critically acclaimed panel of consumer electronic luminaries, including Facebook founder Sean Parker and Wikipedia founder Jimmy Wales revealing their business experiences and the future of this powerful industry.
The forum, hosted by Marketing expert, entrepreneur and author of seven bestsellers on marketing Seth Godin, will touch on several topics, including:
– Viral Marketing – How is “viral marketing” different than “word-of-mouth” marketing? Wikipedia founder Jimmy Wales believes the best of “old-world” business principles still applies in the world of new media.
– Transparency – Wikipedia founder Jimmy Wales explains how “radical transparency” works and why your customers will respect you for it.
– Branding and Marketing – Facebook co-founder Sean Parker talks about the importance of “creating an experience” in order to engage with your customers online.