I was just about to title this post Inside Baseball on Business Blogging – Best Practices and close my series on the subject of blogging…now I can´t.
So, without mentioning best practices or cleverly disguising them by saying recommended, preferred or suggested. I´ll just offer 10 tips on blogging to get you started:
- Frequency There are a thousand opinions in the blogosphere on how often you should post. They´re all right. Post as often as you´re inspired, as often as you can. It is true"?¦the more you post the more audience you attract. A word of caution — don´t post without having something to say and don´t think you have to post War and Peace every time you publish.
- Length of Posts Here´s another topic with a thousand opinions. Mine is it really doesn´t matter how long your post is as long at it makes sense. Droning posts are long no matter how short they are and great posts can go on forever. Don´t focus on length, focus on quality.
- Go Off-Subject No matter how great your topic of choice is, add a humorous post now and again. A cartoon, joke, meme"?¦they break up the more serious stuff and make the author human.
- Read Blogs Reading blogs is a great way to become a better blogger. Look at styles, tone, use of blogging tools, etc. There are great people doing great things out there"?¦read, learn, and take the best you find and make it yours.
- Attribution When you pick up a post or comment from somewhere, give attribution to the original author. A link and kind comment goes a long way.
- Use Trackbacks Wisely A trackback technique I use is to start the trackback as though it were an original post, make it read like original content – building on the topic of the host post. Then put the citation to the host post at the end. This technique does a couple things: 1) it adds value to the original post…a critical element! 2) it adds value to your and the host post´s readers.
- One More on Trackbacks Be respectful. Don´t trackback just because you can. Add value and build on the original post. Same goes for comments.
- Blogroll You´re known by the company you keep. Enough said.
- Banners and Tags Have you ever seen a yard with too many things in it. Enough said.
- Pictures in Posts Pictures are worth 1000 words. Pictures in posts draw attention and can create a message with few words. Used creatively, they´re great in blogs. Same goes for charts, graphs, etc. Like everything else, don’t get carried away.
- BONUS TIP If you choose to blog for either personal or professional gain"?¦enjoy the journey. I have met many new people, shared ideas, and become smarter as a result of participating in some wonderful discussions.
- BONUS TIP #2 A saying is never to get into a fight with someone that buys ink by the barrel and paper by the truckload. That pales in comparison to getting into a fight with a blogger 🙂
I’m sure I left out a few critical tips. Any bloggers out there have anything to add?
Blogs — just because you can doesn´t mean you should"?¦.but it can be a lot of fun! Enjoy!