This is the next to last post in this short series on blogging"?¦I promise:-)
You´ve decided to blog, chose a platform, and now are searching for a voice or style for your blog. How will it read, what will you say, where will you get the continual flow of ideas and thoughts to keep cranking out posts?
I´ve noted there are three styles of blogs in the business blogosphere: Cheerleader, Player, and Commentator. (I apologize for the sports analogy, but it works.) Neither is right, neither is wrong. All can be used to gain audience.
The Cheerleader style of blogging is someone that´s just happy to be at the game. If you were to interview a Cheerleader before kickoff, they´d be standing next to you with a beer in their hand "Wow! What a great day for the game! The tailgate party was a blast! I can´t believe how many people turned out today. The stadium looks great! The new concession and lounges they opened are awesome! This is great!"??
A cheerleader usually offers little original content; rather they connect and link to other blogs and posts. Many of their posts open with "Here´s something you might find interesting"?¦"?? or "Other Blog has a nice post on widgets, here´s the link."??
Cheerleaders usually network with a number of other blogs and report on what´s going on in the blogosphere. They connect you with information and make you aware of what´s going on in the stadium. There are many cheerleader blogs with large audiences, I read several daily.
Player blogs are dominated by original content. Every post is the sharing of intellectual property of its author. Post after post, the Player shares and informs on their area of interest and expertise.
If a Player were interviewed before the game, they´d stay on the subject of X´s and O´s. They´d have no idea about the happenings in the stadium and would be unaware of the parking lot activities. They would talk about their assignment in the game and the thoughts they have for varying scenarios likely to encounter as the game progresses. They´re focused on their play, not the surroundings.
Player blogs tend to have fewer links to other bloggers in their posts. They tend not to use Trackbacks and rarely comment on other sites. Their blogs are focused and they deliver practical and generally employable information. They are domain experts.
Player blogs can have a hard time gaining audience. Their original content, with few links and Trackbacks to other blogs, makes them harder to find. Once found, they tend to create a loyal following due to the substance of there posts.
I follow a lot of Player blogs. The substantive posting is really valuable.
Commentator blogs combine a bit of Cheerleader and Player styles to educate, inform, and entertain the viewing public. Commentators are domain experts that offer insight and opinion on their subject of expertise. They know enough about the game to speak of tactics and strategies, yet they link to the outside world more than the Player and tell you a bit about what´s going on inside and outside of the stadium.
Commentators will use Trackbacks to build on a post from another blog and they´ll usually comment on other blogs. Commentators go farther than the Cheerleader in reporting on news and events in the blogoshpere by adding Player comments and perspective to the happens.
I read and enjoy many Commentator blogs.
Choose a style that best fits your business need, audience, and time you have to offer blogging. Remember, neither style is right or wrong. And neither style is an either or decision. Experiment with all the styles and have fun! You’re sure to find a voice that works best for your business.
I’ll close this series on blogging with the next post: Inside BaseBall on Business Blogging – Best Practices.