By Lord Hollick
“In the late 1990s, companies of all stripes thought their goal was to remake themselves in the image of the internet, or at least in what they perceived the internet to be. Older and wiser now, businesses today realise that the image in which they must cast themselves is actually that of their customers.”
– The customer is what matters and the Internet is only a tool. Your innovation needs to focus on your customers needs. Even if your customer does not know what their needs are you have to point it out and make it available to them. This will allow you great success in your innovation. -ed.