UPDATE on Conference: Read to end for some giveaway info.
Been in the Infusionsoft user conference for last few days. I’ve been to lots of these and not been to one that is so energetic and enthusiastic. The reason why? They are not only talking about their technology and platform — they are sharing strategies (via stellar speakers like Harry S. Dent, John Assaraf, David Fagan, John Carlton, Anita Campbell) for helping, really
helping your business grow and prosper. Small biz owners are not attending any workshop or program unless they believe they can take something actionable away from it today, now.
I’m here because I’m one of the marketing experts sharing with small biz owners what we’ve seen work and not work for small business websites (from Sales Rescue Team efforts). I’ve been on a few small projects with Tyler Garns, VP of Marketing here, and learned a ton. This isn’t a shameless plug for Infusionsoft, but they sure know how to do an event right. As far as email marketing 2.0 goes, they get it. Enough said on that.
From the keynotes to the breakout sessions, there’s a ton of good content in these live presentations.
Even though it was an uncomfortable session, I think I enjoyed Harry Dent’s talk the most. He shared a lot of sobering data, but if we can move nimbly and strongly amidst his economic trendwatching, we can prosper as small biz owners. It won’t be easy.
I’ve sat in on email deliverability sessions hearing how you stay out of the SPAM box and remain in customer’s inboxes. It isn’t easy and it is a constantly moving target. You may think you have it down because you removed certain words from your messaging, but the technology and filters are evolving as fast as you are. A new factor is how long you remain in someone’s inbox before they delete you. The point is: Build trust relationships and provide content that people want, plain and simple.
You can watch the whole event on UStream.com here.
Sales Rescue Team is giving away some cool stuff, not your average schwag mind you, but super valuable stuff to the attendees here: No Affiliate Links here.
MarketingSherpa Email Handbook
News about their Email Workshops – the road tour traveling around the USA. I’ll be trying to stay in town for the Seattle event, plus Infusionsoft customers in the Phoenix area will want to head to their local event here in August. Here’s the link.
RUSH Imprint — the rush order place for top quality schwag! They are offering a great March Discount, so if you are not attending, email me for the code. You can follow RUSH on Twitter for news and deals. I have some awesome sales closing stats on promotional products that they shared (from a variety of studies) that are excellent.
SmallBizLady: Melinda Emerson’s new book on starting your own business. Follow Melinda on Twitter. Head to Amazon for her new book: Become Your Own Boss in 12 Months.