On Friday, I shared a latte with Clate Mask and Monica Miller of Infusionsoft. We had a great, albeit rambling, conversation about small business, marketing, and how technology can help make life easier for those of us who feel like we’re always swamped. I was very excited because I saw eye to eye with Clate about a number of things and I don’t think he was just patronizing me. He seemed to genuinely believe in educating small business owners about the merits of using technology to help them run their business.
Infusionsoft exists to help very small business (<25) owners keep track of various marketing programs and facilitate lead generation. They do this by automating the contact and reporting process. How would you like to have a system automatically send out emails and newsletters to potential customers? Or would you rather spend hours a week not running your business and instead making phone calls and sending emails? Personally, these are distractions that I could do without. Although, to be fair I do realize that someone has to bring in new business.
There are a lot of services and products that can help small business owners be more productive and flexible. One of the essential ingredients that I enjoy about running my own small business is the ability to work when and where I want to. A service like Infusionsoft would be quite helpful because it would do the follow up for me. There a simple formula at work here that would look something like
Increased follow up decreased effort = increased revenue more cat petting.
Feel free to substitute the activity of your choice for “cat petting”. Maybe “sailing” or “snowboarding” would work just as well.
They had a major announcement this morning. I’ve pasted it below:
Infusionsoft Upgrades Look and Feel of Its Automated Follow-Up Marketing Software to Improve Usability and Sharpen Focus on the Needs of Small Businesses
Extensive User Testing Results in a More Intuitive, Easy-to-Use Interface and Layout, to Help Small Businesses Grow More Quickly and Easily
PHOENIX, AZ (October 20, 2008)—Infusionsoft, the leader in marketing automation software for small businesses, has completed the most comprehensive update to its award-winning Automated Follow-Up Marketing solution thus far, providing customers with an improved user experience that focuses on the needs of entrepreneurs and true small businesses. Infusionsoft rolled out the update to its customer base of more than 8,000 small business users over the last month, supporting the update with video and text guides through the Infusionsoft Fusebox to bring current users up to speed quickly. Major updates include a redesigned look and feel and streamlined menus for faster navigation, all with the goal of putting the most important tools at users’ fingertips.
Infusionsoft undertook extensive user testing to ensure that the update addresses the needs of small business users. In addition to a completely updated interface and redesigned look and feel, Infusionsoft dramatically streamlined the menu system. Current users will welcome the simplified main menu that makes more frequently used items, such as sending a broadcast or adding a new contact, more accessible. For new users, Infusionsoft created a separate setup menu that dramatically shortens the time it takes to get up and running. Infusionsoft also created a new pop-out menu for accessing email, files, calendar and tasks as well as recently viewed items. Users can save custom searches to the new pop-out menu for quick access to the searches that they use most frequently.