Independence Day is just around the corner, and when most of us think of Independence Day, we think of the National holiday celebrating the independence of our country. But for many Americans, Independence Day can also be the day they make the decision to launch their own business.
Much like the birth of our nation, starting your own business is something to celebrate. And like our forefathers who founded this nation, it means standing up for your beliefs and your passions. It also means making sacrifices and having a strong will and determination to win even when the odds are stacked against you.
The founders of America fought an established, well-organized and financially strong country in pursuit of their vision for a new land with new freedoms and promise. When you launch your business, you’ll face the challenge of being under-capitalized and under-staffed while competing against established, well-known competitors. By believing in your vision and offering something innovative to the market, even with fewer resources you can succeed.
Here are some business tips you can take from our founding fathers:
* Commit to the cause. Make sure when you start your business you are committed to its success. Do your homework so you understand what it will take for you to succeed. A new business is all-consuming and requires a 24/7 commitment. Are you up for the battle?
* Communicate Your Value Proposition. Potential customers, clients, investors, associates,and vendors should know precisely what value your business endeavor provides. Clearly define how you are different from your competitors.
* Do more with less. The soldiers who fought in the Revolutionary War did not have the resources of their enemy. But they did know how to do a lot with a little. They were survivors. Small businesses that succeed understand how to bootstrap their way to success.