by Mike Schultz and John Doerr
Inigo Montoya: You keep using that word. I do not think it means what you think it means.
From The Princess Bride
As service and technology firms begin to awaken from a long, recession-inspired hibernation period, they are again beginning to think about proactive lead generation. If your firm is stepping up outbound marketing, your first step should be to re-examine your firm’s thinking about what works and what doesn’t. ”
– There are many myths out there and this article confronts them. Sometimes doing something just a little differet can yield outstanding results. This type of little something is what you should always be on the look out for. -ed.