The main focus of the book is on eBay research and how to interpret eBay research data. It starts by giving a solid overview of the subject of eBay research and the need to perform such research. It then discusses some caveats, pitfalls, and ‘gotchas’ of eBay research.
It then goes through the process of conducting research using eBay’s built in tools and features. It then moves to detailed discussion of the top 3 third party eBay data mining products – Andale, Terapeak, and Hammertap. Each gets its own chapter and the various features of each tool are discussed in depth. This alone is very helpful if you’re uncertain about which tool to use.
As if that weren’t enough, it even has good information on how to put the research data to work – including listing strategies and marketing strategies! This book is a must-read for anyone who is serious about building an eBay business and getting a competitive advantage.