If you have a home based business of any kind, you most likely have a website. And you probably have some ‘bells and whistles’ on the site. But how well do you keep those features updated?
I visited a website today that at first glance looked very inviting. It had a clean design, it was neatly laid out, and had easy-to-use navigation bars. But then I started noticing a few things.
First I tried using the “Live Chat” feature on the site. It brought me straight to a form to fill out. It was clear that the form was not going to initiate a live chat session. I was right; it was just a form to fill in and a “get back to ya later” thing.
Then I noticed there was a blog integrated with the site. It was highlighted on the left hand navigation side with a “NEW” sign next to it. When I clicked on the blog, I found it was anything but new. The last entry in the blog was from September 2007. You can imagine what kind of impression these left on me. Needless to say, I didn’t initiate any business with the company.
There’s nothing wrong with implementing features on your website such as Live Chat and Blogs. However, it’s important to make sure you have the time and resources to keep them going and up to date. If you can’t support the feature, then it’s probably best removed from the site. It will look far worse to have a Live Chat that isn’t really live chat than to not have one at all. As for the blog, if you can’t support a blog, there are alternatives. Try writing periodical articles that aren’t dated and place them on your site.
The bottom line is that you don’t want things on your home based business website that say “We’ve Gone Fishing”. Make sure you can support the features or consider getting rid of them. Otherwise, you risk giving bad impressions to your site visitors.