When you ask for advice on designing a website for your home-based business, you’re likely to get a broad range of ideas depending on who you talk to. Aside from using smart choices when selecting fonts and background color, how about images?
Images – which could be photos, illustrations, PhotoShopped images, etc – should blend in well in your web copy. Exactly how they’re used might depend on the type of website.
If you have an information or service based site that requires a lot of sales or web copy, the images might be sparse or minimal. The images should support the web copy – not the other way around. How many times have you seen an image and some patchwork web copy that looks like it was written especially for the image?
On the other hand if you sell products online, photos are everything and images might be more plentiful. For landing pages, make sure the thumbnails are a decent size for viewing and don’t show too many on a single page. These types of sites benefit more from good photos and while they also need sales copy, the photos should be attention grabbers.
When you plan for images on your website, be sure to consider the purpose of your website. Ask yourself: What is the site visitor is coming to the website for? Are they coming for the web copy or will the pictures grab their attention better? You may have to do some testing to find the right balance between web copy and images, but a good general rule of thumb is: don’t overdo the images!