A new tool was brought to my attention for anyone looking into search terms to bid on for marketing purposes and gaining visibility. This is a free site to use, and I found it fascinating – sort of like looking up words in an encyclopedia (which I did when I was young) hour upon hour. Basically, when you enter a word, it will show you how many times someone searched on it in the previous month.
Try it out by typing in inventory.overture.com – note no www.
Also, are you aware that you can search for relevant topics through Google? Google Alerts will allow you to receive an email when a relevant topic is posted through a news release or other item new to the web.
There are other tools to help you learn what is out there and to assist you in your marketing and selling strategy. For me, these are two that have been of great help.