There seems to be no end to creative ways to bring in business these days. Take a look at what Sam’s Club is doing. Thousands of workers from Sam’s Clubs across the country say they will visit 100,000 small businesses to help them identify ways they can lower their costs and succeed.
Of course, the trick is to buy office supplies, health insurance and merchant credit cards at Sam’s Club, so, yes, it’s self-serving, but it does also appear to be saving these small businesses money.
Last year’s pilot program, according to Sam’s Club, resulted in savings totaling $3.5 million for the participating small businesses.
One thing I often suggest in this space is to steal ideas. This one is no exception. If you own a clothing store, perhaps you could offer a class on dressing for success at a local chamber of commerce meeting. If you own a bookstore, then how about getting an author to do a talk and book signing at a local business or two. Obviously, check your business books section for this idea.