Creative people often have a hard time focusing on completing a project. This is particularly common of inventors and the licensing process. There are a number of reasons why this is the case. If you find yourself identifying with any of the trends below, read my advice closely! If you are unable to truly devote yourself to one idea, you’ll never bring it to the marketplace.
Many inventors have a lack of focus because they’re unfamiliar with the process of bringing an idea to life. When they don’t know what to do next, they focus on what they do know: being creative. This may mean that an inventor will spend a lot of time working on creative aspects of the project, like designing new prototypes. This doesn’t move the project forward. When an inventor doesn’t know the necessary steps to take, he or she will often jump from one idea to the next – skipping to the “fun” part. Being creative may be a lot more fun than cold calling companies or creating a sell sheet, but these steps are too important to skip or avoid! Sometimes, inventors are fearful of the process itself and choose to focus on easier, more comfortable elements of the process. But if you’re serious about making money from your ideas, about seeing them on the store shelves, and pursuing inventing as more than a hobby, you have to focus.
First, understand the process of licensing and selling an idea. Find out from someone what these steps are. Don’t use ignorance as an excuse. Second, make a commitment to follow through with one idea. Don’t skip to another idea when the going gets tough. In fact, put inventing new ideas on the back burner for just a little while, if you need to. And lastly, realize it’s not all fun. Once you accept that the process can be difficult and challenging, you’ll be more ready to take action on some less-than-fun tasks. If you’re serious about your inventions, focus!
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 30 years. Along with business partner
Andrew Krauss, Stephen runs inventRight,
a company dedicated to educating inventors about selling their ideas
and the skills needed to succeed. You can listen to the weekly radio show on inventing. Get In The News, list your invention to have media outlets find you for news stories.